LAUNCH
BUILDER
Pick your business.
Follow your checklist.
Open ready.
Know what to do first, and what can wait
You've got the idea, and maybe a few people have already asked to buy from you. But there's a long list of things to set up before you open, and nobody tells you which ones come first, which ones can wait, or what any of it costs.
I built the Optima Launch Builder to give you that list in the right order, for your kind of business.
New owners with real lives
People about to start a small business, or who opened in the last few months and set it up in a rush. It's for you if you're starting this around a day job, school pickup or a family schedule, and you need to know exactly what to do with the hours you have.
What's inside
- The Optima Launch Builder skill for Claude (.zip)
- A How to Use guide
- A sample report and workbook so you can see what you'll get
The Launch step on the Optima Path
For new business owners. Already open? Start with the free Business Foundation Assessment instead.
Tell Claude about your business
One question at a time. Pick your type of business from 15 categories, where you are (any US state or another country), whether you're doing it alone or hiring, and your opening date.
Get a checklist for each foundation
Vision, Operations, Process, Leadership, Growth and Personal. You start with Vision, so you know what you're building before you build it.
Finish each item with the right workbook
Every item tells you which Optima workbook finishes it, what "done" looks like, and how the Optima SOP Builder can fill that workbook in with you.
Follow your timeline to opening day
Your items are spread over the weeks to your opening date, and a green-to-red status shows whether you're on track.
Do a Friday reset each week
Tick off what you finished, note what else needs your attention, and get your priorities for next week.
Built on the Optima Method
Everything in one place, for your business
- A checklist for the six foundations, written for your type of business, with lines for your social media, pricing, permits, insurance and first customers
- Your setup steps, with official links for your state if you're in the US
- Starter tools for your kind of business: website, email, social media, payments, booking and bookkeeping
- Startup costs to plan for, with estimated ranges for US businesses, and your break-even
- Where your first 10 customers are
- Questions to take to your CPA, attorney and insurance agent
- A launch timeline and a weekly Friday reset
- An interactive checklist you tick off in your browser, an Excel workbook, and calendar reminders
- The option to keep it all in Claude and say "Friday reset" each week to update it
This checklist is the baseline for starting a small business. It doesn't replace accounting, tax or legal advice. Talk to a CPA or accountant, an attorney or solicitor, and an insurance agent about your own business, in addition to this list.
Open with your foundations in place
$27. One-time payment, lifetime use in your own business.
Get the Launch BuilderAlready open? Start with the free Business Foundation Assessment instead.