Find your niche
The first thing I ask every owner is who the business is really for. Answer a few questions about your business and the people you want to serve. I'll recommend a niche, score it out of 100 and show you what to focus on next.
Run it as often as you like. Start over any time your offer or your customers change, or when you're testing an idea for a second business.
Already open? Find your niche here, then take the free Business Foundation Assessment.
Every foundation is built for the person you serve
When the answer to "who is this for?" is "anyone," you end up writing a process, a price and a post for everybody, and none of them land. Once you name one group, the other five foundations of the Optima Method have something to build around. Here's how your niche shows up in each one.
Your niche is the first line of your vision. It tells you what you're building and who it's for.
You set up booking, payments and delivery around how this one group buys, so you aren't bending your setup for every new customer.
When you hire help, you can tell them exactly who they're serving and what good service looks like for that person.
One group means one way of working. You write it down once in an SOP and hand it off.
You know where to show up, what to say and what to charge. Your posts speak to one person, so the right people answer.
Fewer wrong-fit clients means fewer late-night emails and more evenings back with your family.
Growth gets easier once you're the name one group thinks of first. Add the next group when your systems can carry it, and come back here to find it.
Not sure which foundation to fix first?
The free Business Foundation Assessment scores all six foundations and shows you where to start.
Take the free Assessment